NPT Limited – Leasing

Eastgate Shopping Centre is owned by NPT Limited (NPT). NPT is an NZX-listed property company which manages a portfolio of commercial, retail and industrial properties. NPT’s properties are located in Auckland, Napier, Wellington and Christchurch. Further information on the Company can be found at www.npt.co.nz/

Bruce Davis

McDonald’s Eastgate

Bruce Davis of McDonald’s Eastgate on the business of burgers.

When did you open at Eastgate?

We were actually a day one tenant in the original Linwood City back in 1985, we operated the hardware store. When we saw the McDonald’s complex being built outside the centre and immediately approached the Franchisor. We also saw an opportunity in the food court a couple of years later – in our eyes there was a large customer base inside the mall that we weren’t able to access purely being on the outside, we wanted to be part of that. That was 20 years ago!

What do you think has been the key to your success at Eastgate?

Eastgate has a massive catchment, we pull from the entire East of Christchurch, from Linwood through to Sumner, Lyttelton and New Brighton – in some ways we are almost a seaside catchment. While we are definitely noticing the spread of our shopper base has increased post-earthquake, I don’t believe we are fully capturing this market yet, which presents a significant opportunity. We definitely pull a lot from Countdown and The Warehouse too; they are huge foot-traffic generators for the Centre. From a store perspective we are constantly evolving our product, adding new menu options and having promotions. While we are lucky to have the advantage of leveraging McDonald’s national advertising campaigns, we are also really proactive at running promotions at store level too – especially typing in with mall promotions and sponsoring local community organisations and events. And lastly, but most importantly, we place a huge emphasis on our team – attracting the right people and really investing in t heir development. A lot of people probably don’t realise, but McDonald’s training programme is recognised for NZQA Unit Standards.

What do you think the future holds for Eastgate?

We just renewed our commitment to the food court as we really believe that with the redevelopment of housing post-earthquake, Eastgate is in the perfect position to capture shoppers. it would be great to see more national tenants in the Centre, but also more unique local tenants too – that’s always been a point of difference for Eastgate, we don’t just have the same stores as everyone else. The library is exciting too – it’s going to bring in a lot of families and new shoppers.

What’s your favourite thing about the centre?

Eastgate is undoubtedly the most pleasant shopping centre in Christchurch. It’s modern and spacious, well laid out – high ceilings give it a light and open feel. It always strikes me how easy it is to get around the mall, it’s not stressful or claustrophobic. Again it’s also great to see a mix of stores that aren’t available everywhere, it gives us that point of difference.

Lisa Evlampieff

Linwood Library and Service Centre

Library and Shopping the perfect mix

Why did you choose Eastgate?

Eastgate seemed the perfect opportunity to combine the previously separate Linwood Library and Linwood Service Centres. A popular community hub, we saw it as an opportunity to improve the convenience of our offering – so residents could do everything in one place.

The centre management team also helped to make it a very easy choice, as they’ve been very helpful and welcoming.

What do you think has been the key to your success at Eastgate?

So far it seems our plan is working out really well. Our original goal was to build visitors up to 20,000 per month, however already we’ve exceeded that by 150% with 30,000 through in our first month.

The community support has been fantastic, they’ve stood by us thick and thin. We are especially thrilled to have signed up nearly 300 new members!

Eastgate shoppers and our new members are really embracing the full offering at the library which is so much more than books. We are a community meeting space, a place to unwind, as well as a place to learn and engage with the online world.

What’s your favourite thing about the centre?

The team love working in the mall – and that’s not just because we don’t have to use a portaloo anymore! It’s very convenient, vibrant, its great to have the food-court and shops at our doorstep and a constant stream of new customers through the door.

The other retailers have been very welcoming and supportive and we all work together to provide the best customer experience possible.

The hub model makes it easier and more convenient for local residents to pop in, do their shopping, have a bite to eat, pay their bills and then spend some time choosing books or using the free public computers. It’s a one stop shop approach with multiple services on site.

Mary King

Unichem Eastgate

From Tauranga to Unichem Eastgate, and 15 years later Mary wouldn’t change a thing.

When did you open at Eastgate?

I had been looking all around New Zealand for pharmacy opportunities when Unichem Eastgate popped up in 1998. Based in Tauranga at the time it was a big step to move down, however I wouldn’t change a thing. While the weather and beaches don’t compare, the lifestyle and opportunities have been wonderful for me and my family.

Why did you choose Eastgate?

I saw Eastgate as an amazingly busy corner, a gateway to the East. I could always see the power of our community here – it’s extremely supportive.

I now own several other pharmacies around Christchurch, however from day one Eastgate has always been the ‘Mothership’ of our stores. I’m particularly passionate about Eastgate, it gave me the opportunity to grow and expand beyond my biggest dreams. I just don’t know that I would have gotten the chance to grow and expand had I started in a different location.

Post-earthquake I’ve still chosen Eastgate for all the same reasons as 15 years ago. The building is safe, has natural light and good workable spaces, the atmosphere is really friendly and exciting. And we have a real community here, they’re our life blood, our ‘reason to be’ and a daily joy in our workplace.

What do you think has been the key to your success at Eastgate?

The key is the support team and our absolute passion for pharmacy. My whole team is there because they like helping people. We love the difference you can make in people’s lives, helping create a commnity culture of health and wellness

What’s your favourite thing about the centre?

It’s our people… Heartland New Zealander’s… real New Zealander’s… Honest, hard-working, doing their best for their families. Likeable, genuine people. We feel like we are friends and family here. It’s a great place to work.

Ros Shakespeare

Lincraft

Lincraft sees Eastgate as gateway to Christchurch’s East.

When did you open at Eastgate?

I came to New Zealand from Brisbane just over 12 months ago to manage Lincraft’s expansion into the New Zealand market.

After much research on Christchurch’s layout and demographics we opened at Eastgate in November 2012 just in time for peak Christmas trade.

Why did you choose Eastgate?

Eastgate was a strategic move, we recognised the rebuild in Christchurch would create a lot of demand for our products with people redecorating their homes.
Eastgate was a strategic move, we recognised the rebuild in Christchurch would create a lot of demand for our products with people redecorating their homes.
With Bush Inn we were already servicing the West of Christchurch and so Eastgate seemed ideally located to capture the East. We believe that out of other sites evaluated Eastgate offered the greatest potential of growth – servicing a very wide catchment.
Eastgate were also the most proactive and accommodating of all the other sites we evaluated. Their management team went out of their way, they made us incredibly welcome, beyond what we’ve experienced before.

What’s your favourite thing about the centre?

Eastgate is a very easy centre to spend time in, it’s got a surprisingly nice and pleasant feel to it.

There is also an excellent team spirit amongst retailers, we seem to work together here – for example everyone is happy to refer shoppers amongst each other if they don’t have the appropriate goods in their stores. We get a lot of referrals from other retailers.
Shoppers have also been really welcoming and genuinely excited to have us here, it’s a very friendly place.

Garry & Alun

Penny Lane Records

Garry and Alun of Penny Lane fit right in at Eastgate.

When did you open at Eastgate?

We opened at Eastgate on Easter weekend, 2012 replacing the Marbecks shop that had traded there previously. Eastgate provided the perfect fit for the product we carry and has been a great success.

Why did you choose Eastgate?

We spent some time observing the centre before making a decision and really liked the culture we saw. Post earthquake people have gotten back into music, a lot of families are doing it and Eastgate has a big family community. This side of town was hit hard, but socialising and coming together over music filled a gap – it’s therapeutic and affordable. Eastgate is different to other malls, it’s laid back, friendly, old school and social – and that’s very much us too.

What’s your favourite thing about the centre?

The customers, as with any business the customers are the most important part to our success, along with an ever changing range of product.
Eastgate has a great relaxed feel about it and people are encouraged to take their time here and enjoy their shopping experience.