Eastgate Welcomes Lincraft this November!


Knitters, sewers and creative people of all varieties will find a home away from home in the latest addition to the Eastgate Shopping Centre.

Australian company Lincraft – which operates more than 60 crafters’ superstores across the Tasman, is opening its second Christchurch store and has chosen Eastgate as the location.

Located on the ground floor in the newly redeveloped former Farmers site, the 1,500 sqm superstore is opening at Eastgate late November and will feature the best of the Lincraft products. 
Lincraft Marketing Manager Jeff Croft says choosing Eastgate as a location for their second store was easy. 

“It provides a perfect balance for us in Christchurch, with stores now covering both the East and the West sides of the city.”

“The management at Eastgate have been especially accommodating, and the location in the new Centre is first class...we are sure that customers are just going to love shopping with us.”

Eastgate’s Centre Manager, Graeme Roberts, is feeling very positive about the new addition, “We are very excited to have Lincraft join Eastgate Shopping Centre as one of our new anchor tenants. We feel the store is going to offer something truly unique to Eastgate customers.”

From its humble beginnings as a fabric stall in a Melbourne market in the 1950s, Lincraft has grown to be a place where all the bits and pieces needed to make something unique are spread out before your eyes.

From ages 5 to 95, there is a project, accessory or special item to be discovered for everyone, from creative books, Manchester, haberdashery, buttons, beads, to wool and window furnishings.

Crafters can also join Club Lincraft and earn points, rewards and specials, or make use of Lincraft’s “How to Make” series – an entire library of free projects, hard to resist and available in store or online.

The ever-changing stock range changes constantly as passionate and creative Lincraft buyers roam the world to source the latest in ideas and inspiration.

Comments from customers at Christchurch’s other Lincraft store include: “such an easy place to shop”, “layout is clean with easy department identification”, and “great to finally have a choice in Christchurch”. 

“In the first six months, we signed more Club Lincraft members in Christchurch than any of our new Australian stores for the same period,” Jeff says.

Lincraft believes it is extra special to be opening in the city following the damage caused by the earthquake, according to Jeff: “We have just been so impressed with the resilience of the people of Christchurch following the earthquake, and we were pleased to be able to show our support by making Christchurch the first place in New Zealand to open a Lincraft store.” 

“We are very confident that the city which emerges following the re-build will be very vibrant and it will be great to be part of it’s success.”

Like the people of Christchurch Lincraft is thriving on the challenge and energy the rebuild of Christchurch is bringing, and they firmly believe they can add something to the community on the East.”